#BePopCultured With MEGA!
E! is the only global, multiplatform brand for all things entertainment, pop culture and lifestyle.
We eat, sleep and breathe pop culture, delivering exclusive breaking news and in-depth celebrity coverage, red carpet livestreams, TV scoop and spoilers, lifestyle trends and tips, and what’s viral now.
E! News’ innovative, original video production capabilities include our Emmy-nominated E! Live 360 red carpet app experience; the first fully-produced weekly show for Snapchat, The Rundown; engaging, informative and fun Instastories on Instagram; and a lineup of studio-based productions created exclusively for Facebook Live with Live From E!, freeSTYLE and So True, So False. Our linear TV shows E! News and Daily Pop air in 130+ countries, with 98.6 million viewers worldwide in 20 languages.
E! News has an unparalleled reach across all digital platforms and is the go-to destination to connect with young, influential, trendsetting consumers—anytime, anywhere—on subjects they care about. E! is the No. 1 Red Carpet destination with millennials, W18-49, and 87% of fans are watching LIVE!
The E! News audience is:
• 1.6x more likely to be ad-receptive
• 1.3x more likely to connect with brands on social platforms
• 1.4x more likely to be the first to try new products and services
We’re No. 1 in Social Engagement:
• 61.2 million: E! News Average Monthly Social Engagement (2020)
• 106 million: E! News Instagram Video (June 2020)
Here’s how our latest monthly stats stack up (June 2020):
• 1.1 billion: Total digital engagement
• 59 million: Digital platform video views
• 69 million (and counting): Social followers/fans
• 36 million: Multiplatform comScore uniques
• 1 in 3 U.S. adults access E! on TV and/or Digital in an average month
Sources: (1) NBCU Deduplicated Global Reach Model, CY2019 Avg Monthly (2) Live from the E! Red Carpet ranking vs. Overall Cable Programs in Key Demos (F18-34, F18-49, F25-54). Based on L+3 Avg Impressions. Q1 20 Awards Shows (2020 Globes 1/5/20 6 – 8p, Grammys 1/26/20 6 – 8p, Oscars 2/9/20 5 – 7p).Live Viewing – Nielsen Media (TV Rocs). P2+ Avg Impressions. Live vs. L+7. Q1 20 Awards Shows (2020 Globes 1/5/20, Grammys 1/26/20, Oscars 2/9/20) (3) 2020 Gfk Custom Cable Study. Total Audience. Watched E! Entertainment last 30 days. Top 2 or Top 3 box responses (4) comScore Media Metrix multiplatform unique visitors (October 2019); Cross-platform video sourcing: Eonline.com, E! News app, E! NOW TVE desktop & mobile app, YouTube, AOLon video, NDN, MSN/Bing Video, Facebook Video, RenTrak VOD, Xfinity.com, Apple iTunes, Amazon EST, Vudu EST, and Google Play EST; Social Source for Ranking, Video Views and Followers: Listen First Media (5) Multiplatform Reach: Avg Monthly Unduplicated Reach – comScore XMedia. Jan – Nov 2019 vs. 2018. P2+, P18+, P18-34, F18-34. Live. Total Day. Digital (Desktop P2+ and Mobile P18+). E! Entertainment (TV) and E! News (Digital). Duplication (TV and Digital) / Total Unduplicated Reach.
